www.EvaBlue.com - Communication & Design Eva Blue

MARKETING YOURSELF - SELF PROMOTION TIPS

You need to start with a good logo, a good website and preferable a good tag line.

So you've heard it over and over. You need to market yourself. Here are some tips and how to's, offline and online.

1. Put your logo and web address on EVERY piece of stationary or product including invoices, letterheads, business cards, flyers, pens, etc. Even if you donate products or give away promotional items, make sure all items have your stamp on it.

2. Word of mouth starts with you. Talk about yourself and your company. If people don't know what you do, how do you expect them to ask for your product or service? Don't forget to repeat yourself. People don't always listen the first time. That's why commercials are played over and over.

3. Create loyalty by following up on your clients. Offer "free stuff" such as coupons and newsletters (information).

Don't forget to be confident. Believe in yourself. People can sense insecurity.
Know your goals. Focus on what you're saying so people know what you're selling.
Tell the truth. If you exaggerate, clients will never believe you and will not be repeat customers. Remember, you need to live up to your promises. You'll have more negative press if you say you can build a mountain and you give them a hill.
Do not discriminate when promoting yourself. Everybody knows somebody who does something. The person you're talking to might not need your services right now but might know someone who does.
Promote the value of your product. Show them that they're getting their money's worth, not how much they're spending. Quality should not defined by quantity.

4. Join online communities and forums. Add your name and website to all your messages.

5. Submit your site to search engines and keep it up to date. Make sure your site is search engine ready first. Learn more about search engine optimization.

6. Sign off EVERY email with your email address, your web site address and your tag line.