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ONLINE MARKETING SERVICE ANALYSIS

There are always new and innovative way to promote your business online. As with any kind of marketing, you have to choose the right marketing strategy appropriate to the project at hand. We highly suggest that you choose appropriately since negative impact is harder to undo.

THE PROCESS

1. Define what you want to achieve out of your marketing.
2. Determine the budget.
3. Choose your strategy or strategies.
4. Verify effectiveness.
5. Adjust marketing strategy.

SOME MARKETING STRATEGIES

SEO - Search Engine Optimization
the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

Website Redesign - Image & Text Update
the re-selection and re-coordination of available components to create the layout and structure of a Web page.

Email Marketing
marketing via email.

Banner Ads
a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).

Banner Exchange
network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Branding
the process by which both a brand and brand identity are developed.

Viral Marketing
marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Media Kits
a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.

Affiliate Programs
revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

* Definitions taken from Marketing Terms and About.com Direct Marketing Glossary

YOUR BUDGET & SCHEDULE

1. What is your budget for this project?
2. What is the price you want to pay for this project?
3. What are your time restraints?

YOUR TARGET MARKET

1. What kind of clients do you want to attract? (age group, lifestyle, attitudes, etc.)
2. Why do you want loyal clients of your competitor to become your loyal client?
3. What do you think you need to make them loyal?
4. What do you want to accomplish with this project?

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