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PRINT MEDIA
CHECKLIST
The
purpose of this PRINT checklist is to better
get an idea of what you would like, want
and need.
This
checklist allows you to get an idea of what
is required to start this a print media
project and what it takes to complete it.
It also helps to design according to what
is appropriate to your company.
Choose your print
media type:
•
Business Cards
• Stationary
• Brochures & Catalogs
• Corporate ID Packages
• Press Kits
• Package Design
• Book, Video & CD Covers |
• Magazine
Design
• Exhibit Display Design
• Digital & Commercial Printing
• Direct Mail Design
• Posters & Postcards
• Newspaper or Magazine Ads
• Flyers |
The Project
1. What
is the purpose of the project? (Direct
sales, marketing, informational, etc.)
2. What do you want the reader
to think and feel when they see your
product?
3. Is this image consistent with
your company's current image?
4. Content. Do you need someone
to copywrite the text or will it be
done in house?
5. How do you plan to recover
the costs of the project? |
Your Target Market
(audience)
1. What
kind of clients do you want to attract?
(age group, lifestyle, attitudes, etc.)
2. Why do you want loyal clients
of your competitor to become your loyal
client?
3. What do you think you need
to make them loyal?
4. What do you want to accomplish
with this project? |
Your Budget and
Schedule
1. What
is your budget for this project?
2. What is the price you want
to pay for this project?
3. What is the desired launch
date?
4. Where does this date derive
from? |
The Process
1. Define
your goals, objectives and strategy.
2. Determine the cost of design
and the price of printing.
3. From the requirements of #
1 and # 2, define the look and colours.
4. Create the the content.
5. Merge the content and the
"look".
6. Proof the document.
7. Proof the document AGAIN.
8. Manufacture films required
for printing.
9. Proof the films.
10. Send to printer
11. Delivery |
Keep in mind the
following when working on a print media
project:
• Once you
sign the negatives, there's no turning
back. The project will go to the printers
and you will be responsible for the
final project. So, always double check
the negatives before you go to the printers.
Otherwise, you will have to pay again
for the films and print.
• The project takes times to create,
to print and to deliver. Expect anywhere
from a week to months from the start
of the project to final delivery, depending
on the size of the project.
• The number of colours and the
kind of paper you choose affect the
the final cost. |
NEVER
FORGET TO:
•
Check for spelling and grammar mistakes.
• Check that your address, web
site address, email, phone numbers and
fax numbers are correct. |
>>>
PRINT THIS ARTICLE FOR FREE
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Web
Development Checklist
Before developing
a web site, there are many questions
that need resolving. Do you know what
it takes? Some people believe making
a web site is easy. This checklist
allows you to understand the tasks
and issues involved and helps you
focus on the purpose of your web site.
Print
Media Checklist
This is a
comprehensive checklist to help make
easier decisions when creating any
kind of print media.
Online
Marketing Service Analysis
Do you really
need all that marketing? Don't let
people sell you what you don't want
or you don't need. Assess why you
want marketing and what services you
need.
How
to Write a Mission Statement
Does your
company have a mission statement?
If you don't then do you really know
where your company is heading? By
writing a mission statement, you can
focus your company's vision and focus
on success.
Content
Structure for your Website
It takes more
than pretty graphics to make a website
successful. You can attract users
with great graphics but in order to
keep them interested, you need good
content. This helps you structure
and organize content.
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